Food and Drink Forum Associate - Wingfield Consultants

You have a brand, range, and products? Great! Are you getting the customers you need to grow? Join Simon Wingfield (30+ years' retailing experience as a buyer) to take you through how to do it.

Whether you are an artisan producer creating a premium product for the fine food market, or an innovative challenger brand looking to disrupt an existing market, having a sound route-to-market strategy will be critical to your success.

Join Simon Wingfield to walk you through the fundamentals:

• Satisfying demand

• Defining target sectors

• Exploring the competitive landscape

• Taking a personalized approach

• Scoping the customer journey

• Identifying marketing channels

• Developing a sales strategy

• Determining SMART KPIs

• Optimizing messaging, targeting and price
  Considering your customers

• Thinking ahead.

Simon will be available for Q & A at the end of the webinar.